Chase your Customers to Point of Purchase
Integrated e-Marketing to Maximize e-Commerce

Chasing Cart is an E-Commerce Solution that uses a unique Software enabled process methodology that helps Maximize E-Commerce Profits by inducing sales out of customers who are otherwise less probable to making a purchase online

The process involves making the Online Product Inventory available for browsing as an offline software, that can be downloaded in the form of an electronic Shopping Catalogue. This Shopping Catalogue offers the same products that are online at a discounted price, inducing customers to opt-in to download the same for free from the website. And in The process on the Online Web Application will require the visitor to leave behind his e-mail id with opt-in permission to accept future on-going e-mail communication. This creates a sales opportunity with every visitor on the online website, who would otherwise have left without any means to be contacted for a “second chance?to sell the product in the future.

The Downloaded Electronic Shopping Catalogue Software makes all the online products available for browsing offline. All products in the offline Shopping Catalogue are programmatically linked to the corresponding products on the online e-commerce website.

In the offline shopping catalogue, the Online Price of the product is mentioned and the Special Discount Price is also mentioned. There will be Discount Offer Codes for each product as mentioned in the Shopping Catalogue.

If a Customer needs to avail of the Special Discount offer, he can click on the product and get into the online website. He can then add the product to the shopping cart and claim the discount by furnishing the Discount Offer Code in the space provided. The system validates the user’s registration and if he is a legitimate user who is authorized the Discount offer, he will be validated to avail the offer.

Customers who don’t download the Shopping catalogue don’t get the special price discount on the products.

As the Special Price offer required online customers to download the Shopping Catalogue, it helps build an opt-in e-mail database of Prospective Customers visiting the Website. This helps increase the ROI on all online marketing and traffic generation spends as the money spent may not result in immediate online sales, but it helps build a prospective customer database that can be used for e-mail marketing of special offers and other brand communications, which can lead to future repeat sales.

This creates a reason for E-Commerce owners to see viable business sense to increase their Advertising Spends and drive visitors to the website on the preposition of offering Special Price Discount Offers Exclusively for Online Customers, and there by get a higher ROI on Marketing spends and Higher Profits from the E-Commerce Venture.