E-commerce purchase patterns by customers across popular online shopping categories like books, music, garments and software and consumer electronics show that less that 5% of visitors on any e-commerce website actually end up with a purchase decision leading to placing an order. A whopping 95% of the customer traffic on these e-commerce websites DONOT end up buying anything after browsing the products.

Research shows that the reasons for this can be many – Primarily customers are looking for the lowest price deal on any product online. And unless they are convince that the “deal” he can get the purchase decision is delayed or put-off for later – even if it is a product that the customer is interested in buying.

The second problem is that Customers have no time. They find it boring and time consuming to browse products online. So if they don’t find anything exciting they may not spend too much time looking for more options. They just quickly loose interest and leave.

This means that a large majority of customers on most e-commerce sites who are interested in a product just leave without making a sale every day – A cardinal loss of opportunity for an e-commerce venture.

Chasing Cart’s solution to the problem :

Chasing Cart uses a unique methodology that tries to maximize e-Commerce sales by creating a valuable shopping proposition for the customer that induces him to buy a product.

Chasing cart’s decouple architecture with the Online e-commerce shop and the downloadable off-line e-shopping catalogue, allows the customer to browse products at his leisure right at the convenience of his desktop when is no longer connected to the internet.

The e-Shopping Catalogue offers the same products on the Online Site at a special discount price. The e-Shopping catalogue also has the programmed intelligence to allow the customer to be able to buy an product in the catalogue at the “Special Price” with maximum ease and use the “Special Price Redemption code” to avail of the offer.

As the e-Shopping Catalogue on the Website offers special price discounts on the same products on the website, a large number of customers on the website, download the e-Shopping Catalogue on an opt-in basis. This in turn reduces the opportunity loss out of “interested” customers leaving the website without leaving a trace to give the marketer a “second chance” to sell the product to the customer.

As the site has the ability to build a e-mail database of opt-in customers, the Marketer can use effective marketing in the appropriate ways to communicate new product offers, and other brand communications on an on going basis at a much lower cost of reaching his “target” customer.

As the e-commerce site builds greater value from the traffic, this is not only from online sales, but also from the opt-in customer database capture, it makes sense for the Marketer to increase the Advertising Spends to drive traffic to the Website.

As the Price offering made to the Customer through the e-Shopping Catalogue is probably the best price deal available in the market for the product, it lends itself well as a great Marketing Proposition to advertise the Shopping Site.

All this means the Chasing Cart methodology goes beyond convention e-commerce technology to Maximize Online Sales for the Marketer