This means that a large majority of customers on most e-commerce sites who are interested in a product just leave without making a sale every day – A cardinal loss of opportunity for an e-commerce venture.

Chasing Cart tries to minimize this loss of opportunity by creating a proposition that induces Customer on the website that are other wise undecided on making a sale to leave their e-mail ids on an opt-in basis :

Chasing Cart offers Customers on the website the options to get heavy product price discounts by making their purchases through a Downloadable electronic shopping catalogue.

In order to download the e-shopping catalogue the Web Application of Chasing Cart required the customer to leave his e-mail id on an opt-in basis and agree to receive product messages through e-mail in lieu of being eligible for Price discounts through the Shopping Catalogue.

As the site has the ability to build a e-mail database of opt-in customers, the Marketer can use effective marketing in the appropriate ways to communicate new product offers, and other brand communications on an on going basis at a much lower cost of reaching his “target” customer.

As the e-commerce site builds greater value from the traffic, this is not only from online sales, but also from the opt-in customer database capture, it makes sense for the Marketer to increase the Advertising Spends to drive traffic to the Website.

As the Price offering made to the Customer through the e-Shopping Catalogue is probably the best price deal available in the market for the product, it lends itself well as a great Marketing Proposition to advertise the Shopping Site.